We don't talk about AI.
We build it.
And we'll tell you when you don't need it.
The ladder
Diagnostic from £1,500 Business Build quoted on scope AI Retainer quoted on scopePricing up front, not on request. We quote at the low end unless scope demands more.
Practitioner-led, not a deck
Client delivered
Smart Water came off Facebook and onto a site that ranks and books. Scoped, built, and delivered. Live and earning.
Client-owned workflows
We configure workflows around the tools a business already runs, then hand them over. The client owns the system; we stay involved where review and maintenance earn their keep.
We run our own stack
Beyond Arc, Straight Sites and The Arc: all built and run in-house. We ship what we sell, then sell what we shipped.
The same practitioner has been building and shipping these systems for years, well before Beyond Arc was the name on the invoice, plus smaller automation and build work for other UK businesses. We name clients as engagements close, not before.
The Arc
Read what we think before you hire what we build.
Read by hundreds of subscribers. Weekly practitioner notes on AI, markets, and the systems behind real execution. Written by Adam, not a content team.
What we do
We fix operational bottlenecks. It starts with a Diagnostic: we map how your business actually runs, find where AI or automation earns its keep, and hand you a written plan you own. Then we build it, if building it is the right call.
The work underneath is one of six things: AI agents, automation between tools that don't talk, data nobody's using, a website, a workforce review, or SEO and visibility. We tell you which one you actually need. Usually it's fewer than you came in expecting.
We don't sell a platform to rent. We configure workflows around the tools your business already uses, then hand over a workflow you own. We stay involved where review and maintenance earn their keep.
For UK tradespeople we run this separately as Straight Sites: productised, impulse-viable, a different buyer.
What clients say
Short words from real clients. Full case studies, what was shipped, what wasn't, what we'd do next, live at /case-studies.
"I had no online presence beyond Facebook. Now people can find me, see what I offer, and get in touch easily. Enquiries are up."
See the full case study
We publish reviews as engagements close, not before. The Smart Water case study is the first one live.
All case studiesHow we work
Four steps. Same shape whether it's an AI agent, a website, or a workforce review.
We understand your business.
A short conversation. What you do. What's slowing you down. Where you think AI might help. Where it probably won't.
We tell you what's actually worth doing.
A full comprehensive diagnostic and/or working session where you get a clear output of recommendations and ideas you can either look to implement yourself, or move to the next stage and work with us to do it.
Diagnostic from £1,500 →We build it.
Deliver the outputs from the diagnostic and help you implement AI systems, automation systems, websites, or workforce changes. We can do one of them or all of them, whatever you agree to.
Business Build, quoted on scope →We stay involved if the work earns it.
A retained relationship to support and maintain your systems, and implement changes efficiently, effectively, and appropriately. Sold on what it earns you, not hours logged.
AI Retainer, quoted on scope →Is this for you?
We'd rather be specific about fit than pitch everyone. Two lists. Read both.
This is for you if
- You run a real business, service, professional, or operational, and you have real bottlenecks.
- You want someone who'll tell you honestly whether AI is the answer, a workflow fix is the answer, or doing nothing is the answer.
- You'd rather pay for a first move that works than a six-month strategy project that doesn't.
- You want someone who'll tell you to spend less money than you planned, not more.
This isn't for you if
- × You want a slide deck with a transformation framework.
- × You're looking for the cheapest option and will switch the moment someone undercuts us.
- × You expect a polished demo that's hiding a broken system underneath.
Start with a Diagnostic.
One business, one bottleneck, one written read on the first move worth making. From £1,500. No multi-month strategy engagement, no slide deck. A scoped document you can act on, whether you build it with us or not.
If you already know what to build, skip to a Business Build quote. If you want someone embedded for the long haul, that's the AI Retainer. Workshops are quoted separately when scope requires them.
Want the background first? Read who's behind this, or just talk to us.